Marketing Executive | Brand + Demand | Growth Systems

Andy Bissonette

Detroit, Michigan

LinkedIn [email protected]

About

Marketing leader who pairs creative instinct with performance discipline, with 15+ years connecting brand, demand generation, and marketing operations. Most recently served as Director of Marketing at Glover U, reporting jointly to the President and Chief Executive Officer, and repositioned the core offer to add $1.4M in incremental ARR in 10 months. Before that, repositioned and rebranded Liquid Web and Nexcess, then led their merger into a single brand, growing inbound MQLs 180% while cutting CAC 22%.

Brand and demand in the same system. Creative instinct and revenue discipline in the same person.

Selected results

$1.4Mincremental ARR in 10 months at Glover U
+180%inbound MQLs while CAC came down 22% at Liquid Web and Nexcess
$4.1M → $5.4Mdigital MRR a month in the first year (+31%), about $15M in added annualized run-rate
$3Min added annual funding from new revenue streams after the Michigan Humane rebrand

Experience

09/2025 – 08/2026

Glover U

Director of Marketing

  • Reported jointly to the President and Chief Executive Officer.
  • Repositioned the core offer, adding $1.4M in incremental ARR in 10 months as 1:1 coaching clients grew from 245 to 359.
  • Increased registration-to-close conversion from 4% to 13%.
  • Grew Summit registrations to 1,600, an all-time high.
  • Cut production-to-launch time 40% with AI-assisted workflows using ChatGPT Work, Claude Cowork, HubSpot, and GA4.
11/2024 – 09/2025

Momentiim

Marketing Advisor & Consultant

  • Advised growth-stage companies on go-to-market strategy, positioning, and messaging.
06/2022 – 10/2024

Liquid Web & Nexcess

Senior Director of Marketing, 07/2023 – 10/2024
Director of Marketing, Nexcess, 06/2022 – 07/2023

  • Liquid Web and Nexcess are the two largest brands in a $160M+ family of brands in managed cloud hosting and infrastructure.
  • Repositioned and rebranded Liquid Web and Nexcess, then led their merger into a single brand.
  • Grew digital MRR from $4.1M to $5.4M a month in the first year (+31%), about $15M in added annualized run-rate.
  • Inbound MQLs up 180% while CAC came down 22%; 34% brand lift through the rebrand and website overhaul; unassisted transactions up 138%.
  • Launched three partnership-led product lines that produced $2.1M in incremental annual revenue and expanded TAM 25%.
  • Promoted from Director of Marketing, Nexcess, to Senior Director of Marketing across both brands.
01/2017 – 06/2022

Michigan Humane

Director of Marketing & Communications, 12/2018 – 06/2022
Digital Marketing Manager, 01/2017 – 12/2018

  • Led the organizational rebrand and created new revenue streams worth $3M in added annual funding.
  • Built a PR program producing 18 monthly media appearances, 2.5M+ viewers, and $450K in earned-media value.
  • Web traffic up 56%, social donations up 127%, and email subscribers up 33%.
01/2013 – 01/2017

The MKTG Co.

Founder & Marketing Director

  • Led SEO, paid search, social, and digital strategy for clients across technology, legal, healthcare, financial services, ecommerce, retail, and logistics.
Earlier

eNiche Solutions, Digital Marketing Manager, 01/2012 – 01/2013

GTM Pictures, Commercial Producer, 12/2010 – 12/2011: campaigns for Zynga, Klondike, and Florida Orange Juice

Eastern Michigan University, BA in Telecommunications and Film